Our Story

Not just another coffee idea

Thirty years of franchise experience pointed at one question: What does it actually take to build something that lasts?

Kirk and Coleen Jeter didn’t get into coffee because it was trending. They got into it because after 30 years inside the franchise industry, working with McDonald’s, Wingstop, Crumbl Cookies, and brands at every stage of growth — they knew exactly what they were looking at when they saw Lola Beans. They’d seen the difference between a concept that looks right on paper and an operation that actually holds up once it’s open. Lola Beans was the latter.

Rise Hospitality Group was built around that judgment. Most people who want to own a business aren’t short on ambition, they’re short on the right structure around them. The right brand, the right market, a location strategy that makes sense, and a clear operational plan for what comes after opening day. Without those things, ownership gets expensive fast. Rise exists to close that gap.

Right now, Rise is placing qualified franchisees across more than 120 Lola Beans territories in Texas , the largest expansion in the brand’s history. The market is growing, the category is built on daily demand, and the strongest territories won’t stay available for long.

Why Texas

Texas is one of the most straightforward growth plays in the country right now. Population is rising, retail corridors are expanding, and daily consumer spending is strong across every major metro. For a repeat-visit business like coffee, that combination matters more than almost anything else, because a great concept in a slow market is a grind, but a strong concept in a market that’s already moving works with you from day one.

This isn’t just about opening a coffee shop. It’s about planting a flag in a market where people are already forming routines, spending money daily, and actively looking for brands that fit the pace of their lives. That’s what makes timing a real asset here, and why the operators who move first in the right corridors have an advantage that’s hard to close later.

Why Lola Beans

Kirk and Coleen didn’t choose Lola Beans because it looked good on a mood board. They chose it because the business model is built on the most reliable thing in food and beverage: a product people buy every single day. Coffee isn’t an occasion purchase. It’s a morning stop, a midday reset, a daily ritual. The repeat rate is baked in, which means the unit economics are built on a foundation that most other franchise categories can’t match.

Lola Beans gives owners a precise way to enter that category: a drive-thru format built for speed and volume, in locations selected for daily traffic. When you put consistent demand, efficient operations, the right site, and real franchisor support together, the result is an opportunity that goes well beyond “another coffee concept.”

Built for More Than One Location

Opening one location well is the goal, and it’s also the foundation. Rise is thinking past the first store from the beginning, which means the decisions made in the setup phase are made with growth already in mind. Better territory selection, a cleaner launch, tighter operations from day one, these aren’t just good practices, they’re what makes a second location possible without starting over.

This isn’t built for someone who wants to test a concept. It’s built for someone who wants to own a system, work it seriously, and build something over time. Those are the owners Rise is looking for, and the ones the model is designed to support.

What You’re Stepping Into

With Rise, you’re not starting from zero. You’re stepping into 30-plus years of franchise operating experience across some of the most recognized brands in the industry, a proven drive-thru coffee concept with real traction, and a structured Texas expansion with more than 120 available territories. The system is built to support single-location owners and multi-unit operators equally, wherever you start, there’s a clear path forward.

Dallas and select Texas markets are still open. The operators claiming territory today are the ones positioned to perform over the next decade. If that’s the kind of ownership you’re building toward, the conversation starts here.

Frequently Asked Questions

What Makes Rise Different?

Rise brings real franchise experience, territory thinking, and owner support into one clear path.

Why Texas?

Texas has growth, demand, and strong retail movement, which makes it one of the strongest places to build right now.

Why Lola Beans?

Coffee is a repeat business. Lola Beans gives owners a focused way into a category people already use every day.

Can I Own More Than One Location?

Yes. The model is built for both single-location owners and multi-unit growth.

Do I Need Franchise Experience?

No. You need to be serious, coachable, and ready to follow a system.